Purina Europa: products with reduced environmental impact are arriving

By: Trademagazin editor Date: 2024. 01. 18. 09:41

Purina, Europe’s leading pet care company, introduces its first CO2-efficient pet food range, Purina One DualNature, supporting Nestlé’s wider ambition to reduce its carbon dioxide emissions by 50% by 2030.

Purina One DualNature products are now produced with a 15.7% reduction in CO2 and compared to 2019 the reduction was based on a life cycle assessment that measures the full environmental impact of the products. This ambitious goal was achieved thanks to substantial changes to production, recipes, logistics and packaging verified by South Pole, an external organization that verifies companies’ projects and strategies for reducing greenhouse gas emissions. The changes have been made without compromising the nutritional value, quality and taste of Purina One DualNature.

Purina One DualNature foods are available in different recipes for adult and/or sterilized cats, with chicken, turkey, beef and contain spirulina or cranberries, ingredients known in human nutrition for their nutritional properties. Purina One DualNature Salmon with Spirulina is formulated to help support your cat’s immune system, while Purina One DualNature Chicken with Cranberry, with added fish oil, helps support a healthy urinary tract.

Purina One DualNature has also transitioned to single-material packaging designed to be recyclable. By 2025, it is expected that more than 95% of packaging will be designed to be recyclable, with a commitment to reach 100%. To support the circular economy, Purina Europa has prioritized reducing the use of virgin plastic in the range’s packaging process. Purina One DualNature packages are in fact made with 40% recycled plastic, using the ISCC mass balance method.

Purina One DualNature embodies Purina’s commitments, providing high-quality nutrition to support the health of cats, while contributing to the reduction of carbon emissions, for a better future.

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