Social Swipe: donating in an interactive way

By: Gyarmati Orsolya Date: 2021. 11. 16. 08:10

MISEREOE Social Swipe campaign is the first interactive billboard to accept credit cards, making donating easier than ever before. A credit card swipe through the poster donated 2 euros to MISEREOR. It triggered an interactive experience: the card cut a slice of bread from a loaf, illustrating that the money donated was providing a daily meal for a family in Peru.

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