A community wine selection from small domestic producers has appeared in Tesco

The power of cooperation: community wine selection from small domestic producers exclusively at Tesco

The community wine selections come from small domestic producers with excellent potential who, due to their size, currently have no other way to enter the market. With the cooperation of the national retail chain and the umbrella brand Wine Concept, customers can get to know more and more lesser-known but excellent wines every year. Exclusive products from the wine regions of Szekszárd, Balaton and Etyek-Buda were the first to make their debut in the Tesco hypermarket in Szekszárd during the event held on December 14.

The small vineyards of the mountain villages of the Szekszárd wine region are one of the country’s most excellent wine-producing areas. However, without support, the wines of small, local producers often do not reach customers, or only with difficulty. This is why Wine Concept Zrt. considers it important to embrace producers with limited opportunities due to their size, not only in the Szekszárd area, but throughout the country. To this end, together with government and market partners, it supports increasing the awareness of regional wines and their entry into the market. The company’s latest community wine selections from the Szekszárd, Balaton and Etyek-Buda wine regions will now be available exclusively at Tesco.