Royal days with royal aroma!

During the two weeks before Easter, a promotion named “Royal days with royal aroma” was held by Kraft Foods in selected stores of the Spar group. Hosts and hostesses from Krönung were present in 25 Interspar, 30 Spar and 15 Kaiser’s stores. While consumers were able to taste fresh espresso made of Jacobs Krönung in Interspar stores, 30 g samples were handed over in Spar and Kaiser’s stores. 159 000 consumers were contacted, of whom 97 000 tasted Krönung and 40 800 received a sample. The promotion was a great success, the sales of 250 gram SKU were 8 times the regular during the promotional weeks.