Nine campaigners for brand awareness

The eighth advertising campaign of the Hungarian Brands Association begun in early February. Nine well known brands like Beiersdorf, Bunge, Gyermely, Henkel, Magyar Cukor, Nestlé, P&G, Reckitt-Benckiser and Unilever are featured in the HUF 300 million campaign which uses 200 billboards and many press advertisements. According to a survey by TGI Magyarország, last year’s campaign resulted in a 17 per cent increase in willingness to buy well known brands.