Nine campaigners for brand awareness
The eighth advertising campaign of the Hungarian Brands Association begun in early February. Nine well known brands like Beiersdorf, Bunge, Gyermely, Henkel, Magyar Cukor, Nestlé, P&G, Reckitt-Benckiser and Unilever are featured in the HUF 300 million campaign which uses 200 billboards and many press advertisements. According to a survey by TGI Magyarország, last year’s campaign resulted in a 17 per cent increase in willingness to buy well known brands.
Related news
More related news >
Related news
Management change at Nestlé: Laurent Freixe replaces Mark Schneider
From September 1, 2024, Laurent Freixe will take over the…
Read more >New Besties: Coca-Cola® and OREO® celebrate friendship with their joint limited-edition soft drink
“Besties”, i.e. eternal friends – the new joint soft drink…
Read more >Child labor among Shein’s suppliers: the fast fashion giant faces stricter regulations
The Chinese fast fashion company Shein discovered child labor among…
Read more >