Magazin: Vitamins and dietary supplements: 9-percent growth in value sales

Vitamin and dietary supplement retail sales exceeded HUF 27 billion in the first eight months of 2013. Value sales improved by 9 percent from the base period of twelve months earlier. Bernadett Osztoics, client service director with Nielsen told our magazine that Hungarian people try to live their lives more consciously. In the examined period one quarter of the product group’s sales was realised by dietary supplements used for treating specific health problems, e.g. diabetes, arthritis, etc., while multivitamins and minerals had a 23-percent share from sales. C-vitamin sales expanded most dynamically and its market share went above 15 percent, magnesium was at 13 percent and calcium’s share was 9 percent (all in terms of value). In the OTC drug and medicinal product market vitamins and dietary supplements have a 30-percent market share, followed by painkillers with 15 percent and cough and cold remedies at 6 percent.