A view from the NIQ lighthouse

The October meeting of POPAI Hungary was held at the NielsenIQ headquarters.

This article is available for reading in Trade magazin 2024/11

Managing director Erik Vágyi welcomed participants, describing the market researcher’s role as a lighthouse keeper, looking out over the choppy sea of economic changes. Retail vertical customer success leader Zsófia Ungi was the keynote speaker, who talked about the influence of this year’s Olympics on the FMCG industry, together with analytics business partner Szilvia Viczkó.

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