Red Bull ends an outstandingly good year

By: Trademagazin Date: 2024. 01. 18. 12:42

Red Bull, the Austrian-based energy drink company, closed last year after an exceptional year, with significant growth and record sales. Last year, the company crossed the 10 billion euro turnover mark for the first time, which included more than 12 billion sold energy drinks. This volume shows an increase of 4.8 percent compared to the previous year, although the growth rate has slowed down slightly compared to previous years.

Red Bull’s net income, which does not include various discounts and discounts, is estimated at 10.5 billion euros last year, which represents a 9 percent increase compared to the previous year. This achievement not only marks the best result in the company’s history, but also that Red Bull continues to successfully dominate the energy drink market.

The company’s sports investments also play a significant role in its success. The Red Bull-owned F1 team won Max Verstappen’s third world title and the company operates a number of soccer teams, including in Germany, New York and Brazil. Red Bull also acquired a majority stake in the German road cycling team, which started as Bora-Hansgrohe.

The founder’s son, Mark Mateschitz, who owns 49 percent of the company, took a dividend of 582 million euros from the business last year. The remaining 51 percent of the company is in the hands of the Yoovidhya family from Thailand.

Red Bull’s success in global markets and its ever-increasing investment in sports, the company remains a strong and competitive player in the energy drink industry.