Good performance from oral and body care products

Sales improved in the 70 household chemical and cosmetics categories audited by Nielsen: values sales were up 6 percent and volume sales increased by 2 percent in the HUF 165-billion market.

Oral care product value sales soared by 9 percent, baby care products did 8 percent better and body care and cleaning product sales rose 7 percent. Private label products’ share from value sales edged up 1 percentage point to 18 percent. Retail channels: discounters’ value sales soared by 20 percent in the category and their market share grew from 11 to 12 percent. Drugstores’ sales growth was 8 percent and their share improved from 29 to 30 percent. Hypermarkets’ sales dropped 2 percent and their share fell 1 percentage point to 32 percent.