Waitrose & Partners Expands Private-Label Drinks Assortment

Upmarket retailer Waitrose & Partners has announced that it has expanded and upgraded its premium private-label drinks assortment, No.1.

The new additions include six new drinks SKUs in the wine, spirits, and cider categories.

It includes the Waitrose & Partners No.1 Sauvignon Blanc Astrolabe, from the small, family-run Astrolabe winery.

The wine, exclusively produced for the retailer, complements chicken, fish or salads.

Two new Burgundy wines are also a part of the new collection. These include Waitrose & Partners No.1 Côte de Beaune and The Waitrose & Partners No.1 Pouilly Vinzelles.

Both wines, produced by Maison Joseph Drouhin, are exclusive to the retailer.

ESM