Waitrose & Partners Expands Private-Label Drinks Assortment
Upmarket retailer Waitrose & Partners has announced that it has expanded and upgraded its premium private-label drinks assortment, No.1.
The new additions include six new drinks SKUs in the wine, spirits, and cider categories.
It includes the Waitrose & Partners No.1 Sauvignon Blanc Astrolabe, from the small, family-run Astrolabe winery.
The wine, exclusively produced for the retailer, complements chicken, fish or salads.
Two new Burgundy wines are also a part of the new collection. These include Waitrose & Partners No.1 Côte de Beaune and The Waitrose & Partners No.1 Pouilly Vinzelles.
Both wines, produced by Maison Joseph Drouhin, are exclusive to the retailer.
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