Who spends and how much?

MarketingDaily made an attempt to find out what consumers are doing when they go shopping. Members of the Y generation (born in the 1982-1995 period) trust channels more than brands. At the same time, crisis hit them less hard as only 25 percent of them changed their spending habits. Marketing at retail grows even faster than digital and social media – 83 percent of US FMCG companies plan to spend more on in-store promotion. Consumers like to save money – 81 percent said they enjoy spending less.