K&H: Innovative superfood, but many people still dislike it

However, there is a domestic company that not only knows the market, but also distributes protein and energy bars that contain cricket protein. According to Dániel Péter, the head of the startup Cricks Farm Kft., which developed in the start it @K&H incubator program, there are many misconceptions about the use of edible insects, which is due to the fact that the topic is still in its infancy in Hungary. In fact, however, it is an extremely dynamically growing industry that will soon become an unavoidable element of sustainable eating.