K&H: albeit with a delay, Hungarian companies follow global AI use trends
This article is available for reading in Trade magazin 2024/10

Balázs Németh
chief innovation officer
K&H
According to K&H’s innovation index, Hungarian companies are lagging behind a little, but they are following global trends in AI adoption and acceptance. After the initial enthusiasm, the proportion of companies using AI has now dropped to 30% in Hungary, told Balázs Németh, K&H’s chief innovation officer, who added that the initial excitement died down owing to the fact that the solutions available in the market can’t necessarily be applied fully at every company, and they often require in-house developments and customised solutions.
“This is why it is also positive that the share of own developments in Hungary jumped from 4% to 17% in a single year”,
stressed K&H’s expert.
Typically it is retailers and service providers who spend the most on generative AI in Hungary. It is mainly large companies (with sales revenue above HUF 4bn) that are excelling, but medium-sized companies are also catching up. According to Balázs Németh, AI models are only a small part of a business solution: what is more important is the development and implementation of new business models. //
Related news
This is how artificial intelligence became part of everyday life
Artificial intelligence (AI) has become an almost invisible part of…
Read more >K&H Bank wins the Euromoney Awards for Excellence 2025 “Best Digital Bank” award in Hungary
K&H Group has won this award from Euromoney for two…
Read more >AI could be the key to sustainable cost cutting
In recent years economic uncertainty has fundamentally changed the market…
Read more >Related news
Carrefour sells Italian branch to NewPrinces Group
Carrefour has entered into a binding agreement with NewPrinces Group…
Read more >