The advertising spendings of the top 100 advertisers decreased by 10 billion USD

According to the compilation of Advertising Age; the top 100 advertisers last year spent 10 billion USD less on advertising than in 2008. The Procter & Gamble is still in the first place with 8.68 billion USD spent on advertising worldwide.

Only a few changes occurred among the ten largest advertisers, compared to the previous year: L'Oreal and Unilever maintained their position on the second and third place. Just only one rookie appeared in the elite, Kraft Foods, which gained the 10^th place with its 2.12 billion USD advertising budget. Nestle also improved much. While in 2008 Nestlé was only the tenth largest advertiser, last year the company reached the fifth position – reports mmonline.hu.