Two-digit sales growth in both value and volume

Demand for grill sausage has grown considerably: value sales increased 30 percent and volume sales soared 31 percent in the March 2014-February 2015 period. The annual market nears HUF 2 billion and 1,000 tons. Stores with a floor space above 2,500m² realised 44 percent of sales (but a year earlier their share used to be 49.9 percent). At the same time the 401-2,500m² channel’s share improved by 12 percentage points to 48 percent.