Two-digit growth in value sales

In December 2013-March 2014 cheese sales rose 10 percent and exceeded HUF 28 billion, but volume sales reduced by 3 percent from then level of twelve months earlier – reports the Nielsen Retail Index. After meat products and beer cheese is the third biggest grocery category from the 90 audited by Nielsen. Hypermarkets’ share from sales fell from 37 to 35 percent, the 401-2,500m² channel expanded from 42 to 43 percent and 201-400m² stores climbed from 7 to 8 percent. Manufacturer brands’ value share dropped from 70 to 69 percent. Calculated at ratecard prices, market players spent HUF 1.1 billion on cheese commercials in 2013 – 11 percent more than in 2012.