Two-digit sales growth
Stores’ revenue from iced tea sales exceeded HUF 15 billion in the December 2014-November 2015 period. Value sales were 13 percent higher than in the same period a year earlier and volume sales got 14 percent better. 51-200m² shops’ market share grew from 19 percent to 20 percent (in value) and those smaller than 50m² bettered there share 1 percentage point to 17 percent. Manufacturer brands realised 88 percent of iced tea value sales – 1 percentage point more than in the base period.
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