Ketchup sprinkles

At the end of summer Heinz rolled out limited edition ketchup sprinkles, supposedly to persuade the mayonnaise (and sprinkles) crazy Dutch to eat their chips with ketchup instead of mayonnaise.

This article is available for reading in Trade magazin 2024/12-2025/01

Since the brand has so many witty products, we can even forgive Heinz for plagiarising the idea of a sauce turned solid this time: the first ketchup sprinkles product was actually launched a year earlier, by the chain Trader Joe’s. //