Double digit growth for dish washing tablets

According to the Nielsen Retail Index, demand for dish washing tablets is growing as the use of dish washers becomes increasingly common. While the segment of dish washing liquids is shrinking, that of dish washing tablets has produced double digit growth. Dish washing liquids accounted for 70 per cent of the market in terms of value in 2007, but tablets achieved a year on year increase of 22 per cent in terms of value. Overall sales of dish washing products approached HUF 9 billion last year. The market share of private labels was 14 per cent last December. Average prices showed an increase of 3 per cent.