The Hungarian DS Smith won the Oscar of the packaging industry in two categories

By: Trademagazin Date: 2023. 01. 16. 11:00

The World Packaging Association awarded DS Smith in the e-commerce and shipping category for the packaging of an electric bicycle and an industrial outdoor lamp. The solutions of the forward-looking company had to meet a number of special requirements, however, by winning the most prestigious professional recognition, it can be said that the Hungarian DS Smith packaging designers are at the forefront of the world.

A package passes through up to 25 touch points on the e-commerce delivery route, so it needs to be really durable

The World Packaging Organization launched the WorldStar Awards in 1970, with which the most outstanding packaging solutions and innovations are rewarded on a global level. The work of DS Smith was recognized this year with four awards in three categories, two of the developments being the work of Hungarian designers. The solutions designed for the electric bicycle and industrial outdoor lamp were chosen as the best among e-commerce and shipping packaging.

In the past period, market players have faced many challenges, so the optimization of logistics costs, the radical reduction of unfilled empty space during transport, maximum product protection, the unpacking experience, as well as criteria affecting complex supply chains must be taken into account when designing packaging. . Among other things, the packaging of the category-winning bicycle and outdoor lamp had to meet these conditions.