Liver patés entering a new era

This article is available for reading in Trade magazin 2024/12-2025/01

Antal Bíró
production manager
Gyulahús

“Stopping food waste is one of the main issues today. The emergence of smaller households and the need for a varied diet create a difficult task for the main shoppers of families, which is why we offer one of our most popular products in multipacks of four (4x50g)”,

informs Antal Bíró, production manager of Gyulahús Kft.

From classic to seasonal

Gyulahús Kft. is continuously adapting its product portfolio to market needs. As a result of this, liver paté sales have increased further.

Eszter Borbély
marketing manager
Gyulahús

“In addition to the classic Gyulai Pork Liver Paté, we have created the Marjoram and Bear’s Garlic Liver patés for those who like herbs, and the Sausage Seasoning Liver Paté for consumers who prefer fuller flavours. The liver paté market is very competitive, where seasonal packaging offers a good opportunity for Gyulai products to stand out from the crowd. This year we tied in with the Halloween celebrations and dressed up our 200g classic Pork Liver Paté in limited edition packaging”,

says marketing manager Eszter Borbély.

While traditional liver patés account for the majority of the volume purchased, smoked liver patés also represent a popular flavour

Quality, innovation, marketing

Rising inflation has motivated consumers to look for lower-priced products in shops or to cut back on their spending.

Csaba Kanizsai Tóth
managing director
FÁN Group

“Private label liver patés are developing nicely in Hungary, adapting to consumer needs and the market environment. Customers in convenience stores in the countryside prefer smaller products. The key to success in this situation is quality, innovation and the right marketing strategy”,

explains Csaba Kanizsai Tóth, managing director FÁN Group.

Smoked liver patés are also popular and it is in this category where the FÁN Group has innovated with great success.

From domestic ingredients to more sustainable packaging

Beáta Bukovenszki, head of domestic sales at Gallicoop Zrt:

Beáta Bukovenszki
head of domestic sales
Gallicoop

“Owing to the problems in the international supply chain, we have shifted our focus to domestic product ingredients, and this step not only made our products more sustainable, but also more attractive to domestic customers”.

She adds that demand for poultry products remains strong in the domestic market. As regards prices, there is still a significant gap between premium and economy products. The market share of private labels is stable, as they represent good value for money for many consumers and therefore have further potential for growth.

Nagyi’s Liver Paté targets shoppers with a more traditional taste, while GALLIO Turkey Liver with Fried Onions caters for the needs of those who search for unusual flavours. Gallicoop favours natural ingredients and minimising additives. In packaging the main goal is to offer more sustainable alternatives.

Demand for smaller, more practical product sizes and packaging has increased

Attention and product innovation

Ádám Nagy
CEO
Nádudvari Élelmiszer