Tough price competition in the advertising industry

Only a few tenders, cutthroat price competition, and if there is an order, it is mostly an ad hoc order, not a long-term brand building campaign.

Because of the shrinking market, the Hungarian advertising agencies are in an uneasy position. To sustain their businesses, the creatives tend to try expanding the palette of their services. Nowadays it is hard to find large tenders on the market – reports Világgazdaság Online.