Favourable trends in Central and Eastern Europe

Most countries in Central and Eastern Europe have left the worst part of the financial crisis behind, but recession has made its mark on consumers. They pay more attention to buying quality for their money and they thoroughly contemplate how many products to put in their baskets. Before the crisis people went shopping less often and bought lots of products. Now they visit food stores more often and more precisely calculate how many products they need. The importance of brand value increased – and this is true for both products and retail chains. In Hungary consumer confidence is of key importance. If the domestic market will be able to expand, numerous manufacturers will see their exports rising as well. Economic growth will only be sustainable with products that are competitive on the international market – and Hungarian food production meets all the necessary criteria to achieve this goal.