The new advertising regulations are beneficial for the commercial channels

The Chief Executives of the RTL Klub, TV2 and Viasat called the new advertising regulations beneficial.

They also welcomed the possibility of product placement, which, according to them can result in new advertising sources, or programs based especially on product placement. They pointed out, that the surcharges imposed on the largest advertisers are not ideal in television advertising, but the reduction of the personal income tax may increase purchasings – reports Világgazdaság Online, after MTI.