Most consumers excited about AR product interaction

A good majority, 85%, of U.S. consumers are excited about augmented reality as a way to interact with products and another 85% are at least somewhat likely to choose a brand that provided an option to get more confident about fit, look and experience through the technology.

Those are top findings from a semi-annual State of Shopping report from Wool & Water, which rated shoppable AR and virtual reality experiences.

The study examined consumer interest in using Snapchat for e-commerce shopping, how curiosity in AR and VR has increased, and the impact these trends could have on retailers in the near future as we move closer to the Metaverse becoming a reality, according to a press release.

Retail Customer Experience