Natural cosmetics are popular at Christmas time too

In the last five years decorative cosmetics buyers started looking for products with the best price/value ratio even in the Christmas period. Still, innovation remains an important driver of sales. According to Enikő Fülöp, head of commerce at Farmec Hungary there is great demand in Hungary for natural, eco-certified decorative cosmetics products. Her view is that consumers are more and more conscious and they make sure to choose products that are compatible with their skin type – this is the reason why Farmec gives away free product samples – so that consumers can test them. The company has put hyaluronic acid ampoules on the market: this innovative product is very popular among customers as they can use a professional product at home. Cluj-Napoca seated Farmec strengthens the Gerovital brand name in the Hungarian market, all products in the Gerovital line (GP, GH3, Evo and GPT) are available in stores.