Kantar Media: The hypermarkets increased, FMCG manufacturers reduced their spendings on adverts

Over the past year, the remaining illusion has shattered in the term increasing of the  advertising market – shows the study of Kantar Media. The datas showed a minimal growth, however due to the increasing discounts billions have disappeared from the market.

The advertising spendings of trade were advertiser generated by hypermarkets, that spent more than 40 percent last year in the media than a year earlier. Spar celebrating its 20^th anniversary doubled its spendings, while Tesco increased its media presence to one and a halffold. The Hungarian retail chains (CBA, Real, Coop), in the second half spent an annual 19 percent more on advertising than in 2010 – reports mfor.hu.