Campaigns popularising Hungarian food products

The Hungarian Chamber of Agriculture (NAK) promotes Hungarian produce and groceries in many ways. As part of the ‘From Hungary to our homes’ programme a lifestyle page was created on Facebook last year, while between November 2017 and April 2018 in all 19 counties students in one primary and one secondary school – altogether 3,500 of them – had the chance to listen to presentations about the diversity of Hungarian agriculture, with the focus being on conscious consumption. This spring NAK started an educational campaign with French cross-sector trade organisation Interfel, called European Fraich Fantasy, which is based on two fictional characters and focuses on children.