Campaign for Braun razor

The Procter & Gamble together with the trnd luanched a new WOM (Word-of-Mouth) campaign in Hungary, in the Czech Republic and in Poland, to promote the newly introduced Braun °CoolTec razor.

In the current WOM marketing campaign of trnd, 800 lucky men can try the world innovation of Procter & Gamble, the new Braun °CoolTec razor, which is the world's first razor, with active cooling technology.

During the campaign, 200 Hungarian, 200 Czech and Polish 400 men, a total of 800 lucky participants can test the Braun °CoolTec razor as the first in the Middle-Esatern European region thus participating actively in itsmarket introduction.