Kaufland launches private label called K-Wertschätze

By: Trademagazin Date: 2021. 08. 26. 14:42

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German retailer Kaufland has launched a new private label range called K-Wertschätze, which concentrates on high animal welfare standards. The brand highlights the retailer’s commitment to improving the living condition of livestock in its supply chain. At the moment the new brand offers around 25 milk, yogurt, cheese and meat products.