On the back of K-waves

Did you know that Jinro is probably the world’s best-selling of distilled spirit brand?

Produced in South Korea, the soju brand sells more than half a billion litres per year! Soju is a pure grain spirit, most often made from rice. It has a neutral taste and usually contains only 15-25% alcohol. As the Korean cultural wave (K-wave) reaches more and more places, soju is increasingly likely to be discovered on other continents – for example Jinro is already available in more than 80 countries (including Hungary). //