JUST Egg looks East: Mung bean-based egg substitute debuts in Chinese market

Vegan mung bean-based “eggs” by US food tech startup JUST Inc. (previously known as Hampton Creek) have launched in China, following rollouts in the North American and European markets. The plant-based product was innovated to “scramble and taste just like conventional eggs,” while yielding a lower environmental impact.

Mung beans, the key ingredient for JUST Egg, are already  a dietary and agricultural staple in China and other parts of Asia . The production of the plant-based egg  requires 70 percent less surface and groundwater and has a 40 percent lower carbon footprint than chicken egg production, the start-up highlights. Aside from its vegan eggs, JUST specializes in an eclectic range of plant-based products.

Food Ingredients First