In the future festivals, music will be just one of many experiences

According to experts, more visual experience and more surprises are needed in the domestic festivals to keep up with the competition in international competition – was said at the Festival Season Valuation Roundtable discussion organized by HEINEKEN Hungária.

According to experts, there is a need for continuous renewal in the field of programs, gastronomy, including the festival’s beverage supply. This year the winners of the HEINEKEN Festival Festival Press Awards were also awarded at this event.

HEINEKEN Hungária closed the 2017 festival season with traditionally held round-table discussions and award ceremony.