Future Store

Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s M Factory was the main partner in creating this store. At the entrance there was a Bluetooth totem and 3D monitors were installed. M Factory also set up displays with mobile codes, through which product information or coupons can be sent to customers’ mobiles. Szintézis Zrt. contributed to the store’s services with self-service cash registers and electronic shelf labels. Bizerba came with intelligent scales and Wanzl provided innovative plastic shopping trolleys. Megaholz was present with modern designer shelves, while Odin displayed its intelligent shelves that use RFID technology. Célcsoport Média decorated a large entrance gate, while STI came with special displays.