Diageo To Launch Johnnie Walker Whiskey In Paper Bottles In 2021
Johnnie Walker scotch whiskey will be available in plastic-free bottles from early 2021, Diageo Plc has announced, as the world’s biggest spirits maker ramps up efforts to tackle plastic waste.
The new bottle, developed in partnership with venture management company Pilot Lite, will be made from wood pulp that meets food grade standards and is fully recyclable, the Guinness and Tanqueray Gin maker said.
Pulpex will also create branded paper-bottles in non-competing categories for companies including Lipton team maker Unilever Plc and soda maker PepsiCo, which are also expected to launch next year.
ESM
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