Spicey Coke is coming

People are increasingly looking at traditional colas as a mere pleasure item, preferring water and tea instead. Nevertheless, consumers are open to new, exciting taste experiences.

Although Coca-Cola has experimented with special flavors over the past few years, Spiced Coke is the first product the company plans to introduce as a permanent product. The drink will be a unique combination of a mixture of raspberry and spicy aromas, promising a new kind of pleasure for cola lovers.

In the USA, in 2022, sales of traditional, zero and diet colas increased by only 1 percent, while the market for still water and fruit juices expanded by 3 percent.