Discount store doing well

According to data from the ConsumerScan of GfK Hungária, Hungarian households buy spices primarily in discount stores and hyper markets. The majority of households buy spices on a regular basis, resulting in penetration of 78-79 per cent. Private labels account for almost one-third of the market. Average prices rose by 4 per cent in the category last year. Hyper markets and discount stores held a combined market share of 52 per cent in 2007, with that of discount stores exceeding 28 per cent. Discount stores boosted their sales by 14 per cent, while the category only produced an overall expansion of 1.4 per cent in retail sales. Both the number of customers and the frequency of purchases increased in discount stores. While sales of mixed spices dropped by 10 per cent in terms of quantity, that of red paprika rose by 16 per cent in 2007.