Well-targeted offers

In Trade magazin’s ‘Promotion of the year 2010’ competition METRO won in two categories. In Horeca METRO’s ‘I Love’ programmes finished first. Ákos Haász, head of the company’s gastronomy customers department told us that I Love projects target Horeca partners in four categories – restaurant, cafeteria, diner, pizzeria – more actively than before. METRO sends them promotional material each month with offers tailored to their specific activities. Personal contacts are also regular as METRO’s regional representatives visit these partners at least once a month. I Love activities now involve about 15,000 partners.