Larger size shower gels are more popular

Shower gel sales continue to expand: retail sales in excess of HUF 10 billion showed an increase of 8 per cent in terms of value and 14 per cent in terms of quantity in the period between September 2005 and August 2006, compared to a year before.
Shower gales are typical hyper market products: 47 per cent of total sales took place there. The largest store type increased its already substantial market share by a further 1 per cent last year. Over 400 millilitre sizes have notably gained in popularity. These accounted for 35 per cent of the total quantity sold. The position of the cheaper normal segment improved at the expense of the more expensive 2 in 1 version. The gap between average consumer prices shrunk: the average normal price grew by 4 per cent, while that of the 2 in 1 version fell by 5 per cent in the above period. The relatively high 23 per cent market share of private labels in quantitative sales remained unchanged.