It is a good strategy to support Hungarian products

SPAR Magyarország finished second in the Retail Award of Excellence for Hungarian Products competition this year. This shows very well that promoting Hungarian products is a good strategic direction. The number of SPAR’s trademarked private label product selection is growing dynamically, as there were 129 of them at the end of 2020, and by the end of 2021 this number grew to 195. In 2021 SPAR and INTERSPAR stores stocked more than 900 branded products with the trademark; in 2018 this was 744. Two years ago SPAR joined the “Buy Hungarian! Protect domestic products!” campaign. The retailer is dedicated to assist Hungarian products in entering the market, so they are searching for new partners who can supply SPAR with high-quality, locally made products. //