Heineken Hungária ending a good year
Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching HUF 47.4 billion. The popularity of the Heineken brand with its market leading position in the premium segment and the dynamic expansion of Soproni both played a major part in last year’s success.
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