Makro Spain expands private label offering

Makro added 406 new private label products to its assortment in Spain in the 2023-2024 financial year, bringing the total to over 6,000 under the Metro Chef, Metro Professional, Metro Premium, Rioba and Aro brands.

This article is available for reading in Trade magazin 2025/5.

Private labels now account for more than 38% of sales, exceeding the company’s target. This growth has been driven by Makro’s focus on innovation and the company’s ability to offer real value to its HoReCa customers.