Let them play too …

Event – The BizBash Expo in Los Angeles is a trade show for event organisers, catering and marketing enterprises. We have collected some of the excellent ideas showcased there, from the fortune teller ‘machine’ to the glowing cotton candy.

Shop sign 2.0 – Shop signs built into the pavement in front of a store or bar can signal what customers can find inside in an original way. What is more, one can also tie the dog or lock the bicycle to them.

The homo ludens in the pub – The Americans like to play with everything that makes them cheerful and feel like drinking more. For instance the ‘beer opener’ that is similar to the old children’s toy is very likely to make guests order more drinks, as it recommends what to have after the beer! //