Regional flavour map on the packaging of Corvinus products

METRO’s experience is that when it comes to buying meat products, Hungarian and regional flavours are becoming more and more important. At the same time shoppers are consciously looking for products with the best price/value ratio. Building on the above demand, last year they put the Corvinus product family on the market, sales of which keep growing. Yvette Krubl, communications manager with METRO Hungary told our magazine that with these products they try to bring back traditional flavours. Corvinus products are made from Hungarian ingredients, using traditional technology. Corvinus meat products are made from recipes characteristic of three regions, Hajdúság, Délvidék and Kisalföld, and this fact is indicated on the maps that shoppers can find on the packaging of products