Carrefour enters the Israeli market in cooperation with Electra Consumer Products

As part of its international expansion, French retailer Carrefour has entered into a franchise agreement with Israel’s Electra Consumer Products and its subsidiary Yenot Bitan. Carrefour will open stores under the Carrefour banner in Israel before the end of 2022. Plus Yenot Bitan – which runs more than 150 stores in the country – will have access to Carrefour branded products before the summer of 2022.