The 4th Employer Branding: The new rhythm of employer branding

Bódi Krisztina

The event was opened by Bódi Krisztina, CEO of Marketing Art Kft., member of the board of the Hungarian Marketing Association and hostess of the event.

“Employer branding is not a one-off campaign, but a consciously built strategy that is born from the close cooperation of management, marketing and HR. The world is changing – and with it together with the melody of the labor market. Today we are looking for the answer to how we can prepare our own organization for the near future with a little retuning.”

– he said in his opening remarks.

The morning presentations covered the topics of employee needs, authenticity and organizational inspiration. János Kui (Marketing Resolution Ltd.) analyzed the expectations of Hungarian employees, Ingrid Kese (WING Zrt.) emphasized the importance of authentic leadership and internal communication, while Bernadett Szirtes (Lapker Group) drew attention to how inspiration can become the engine of development even in large corporate environments.

At the roundtable discussion titled “Human-centricity at large – brand building between systems”, the participants – Horváth Magyary Voljč Nóra (K&H Group), Kecskeméti Attila (Magyar Piszke Papír Ltd.), Éva Kulich (Haladás Mezőgazdasági Zrt.) and Slániczné Molnár Ildikó (Duna-Dráva Cement Ltd.) – shared their experiences on the challenges of harmonizing system-level operations and a human approach. The discussion was moderated by János Kui.

Irina Molnár, representing the National Sports Agency, presented unique employer branding solutions, proving that the public sector is also capable of creative, experience-based brand building.

The afternoon presentations focused on the practical side of talent development and HR-marketing cooperation. Anna Kaposvári (Claas Hungária Kft.) spoke about why we need to start the change in time to create attractive jobs for the younger generations. Erste Bank experts Tímea Jáhny-Tóth and Bianka Bakanek demonstrated through a specific campaign how the two areas can create real value in synergy.

The day was concluded with the afternoon roundtable discussion entitled “Employer Branding in the tangible world”, which sought to answer how the employer brand can become authentic as part of everyday operations, products and the consumer experience. Csuti-Nagy Fruzsina (Detki Keksz Kft.), Kanizsai-Tóth Csaba (FÁN Group Kft.) and Dr. Losó Adrienn (Mirelite Mirsa Zrt.) presented concrete examples of how corporate values ​​can be made tangible in brand building. The discussion was moderated by Tengerdi Krisztina (Carglass Hungary).

The 4th Employer Branding Conference conveyed the message that a successful employer brand is born from the harmony of authenticity, values ​​and human relationships. Proving once again: a real brand is built from within – and we need to find new voices together.