Fast growing on-line shopping all over the world

Polling company Nielsen Online surveyed 26,312 people in 48 countries. 86 % of internet users had bought something on-line, 82% of Hungarians either.

   Nielsen says more than eight out of ten internet users purchased something in the last three months. That is a 40% increase on two years ago, to about 875 million shoppers. While two-fifths of e-shoppers bought books, 36% have bought clothing, accessories or shoes, 24% have bought airline tickets and 19% music. Putting paid to predictions that online clothes and shoes shopping would never take off, those categories have enjoyed the fastest growth. The proportion of internet shoppers buying shoes and clothes has jumped to 36% from 20% two years ago.

Hungarians buy first of all books, than hardvers, electronic equipments and music CD, only 11% of internet users bought airticket via internet.