Here is Rossmann’s new application, the Virtual Mirror

By: Trademagazin Date: 2024. 05. 03. 12:10

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Keeping up with the innovations of the digital age and the development of technology, Rossmann introduced a feature in its mobile application that could revolutionize drugstore shopping. The Virtual Mirror allows users to virtually try on the makeup products they want to buy before adding them to the cart.

With the help of a virtual mirror, we can try on our own face decorative cosmetic products in the mobile application of the Rossmann Online Drug Store. The new feature is not just another digital tool in the hands of customers, but also a completely new experience. For now, Rossmann’s innovation allows you to try selected products from the L’Oréal group within the app, including L’Oréal Paris, Maybelline and NYX brands. In a unique way, the function has also been extended to the drug store’s own brand decorative cosmetics, Alterra and Rival Loves Me.

The innovation not only makes the shopping process easier, but also offers significant convenience benefits. When shopping at the Online Drugstore, customers can easily view and try out different products with the help of the Virtual Mirror without having to visit a Rossmann store in person. In the case of decorative cosmetics, where it is particularly important to choose the right colors and shades, this can be a huge step forward in online shopping.