The 2023 TrendReport is here, tuning in for this year’s BrandFestival!

By: Trademagazin Date: 2023. 07. 13. 11:45

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The 2023 TrendReport has been published, you can start tuning in to this year’s BrandFestival! In June, trendLAB met twice to analyze the latest trends in the field of company management and marketing with the help of recognized domestic experts. The publication presents today’s most exciting and important topics through 22 trends, and aims to provide support and guidance to domestic companies and entrepreneurs.

As every year, trendLab, which precedes one of the most important strategic conferences in Central Europe, could not be missed this year either. At the meetings, this time the experts raised questions such as: the period of polycrisis, the importance of adaptation, building crisis-resilient companies, managerial meta-skills, and the challenger of man, artificial intelligence.

Experts believe that the ability to be motivated and self-actualized has never been more important than it is today. There is no room for mediocrity in today’s world, we must constantly improve if we want to stay competitive, otherwise artificial intelligence will simply replace it. After all, even Tetris taught us that if we fit in, we disappear!

The entire TrendReport can be downloaded from the link below, by studying it you can acquire useful and current knowledge, with the help of which company managers can develop crisis-proof solutions and even gain insight into the theme of this year’s BrandFestival.