The COOP won the Superbrands award again

The COOP this year received a Superbrands award again, which proves tfat in addition to the daily one and a half million customers, the profession also recognizes the results of the chain. The COOP is already a three times Superbrands Award winner. The Superbrands award domestic consumer brands with the highest honors, the Superbrands award.

The domestic Superbrands awards were handed over in early December, in Budapest for the tenth time. The trade mark is awarded each year to those brands that have gained an excellent reputation in their own sector and their associated values provide emotional and tangible benefits that the consumers have also recognized. In addition, the expert committee takes the brand’s traditions into account, its history, market activities, brand reputation, innovation and conscious strategy. Since last year, in addition to the independent judges, the consumers themselves are involved in the selection of the winners.